
Whether you’re just starting out or ready to level up, here are 5 essentials I believe every local business website should have:
1. Clear Message
You’ve got about 5 seconds to tell a visitor:
- Who you are
- What you do
- Who you serve
A clear, friendly headline and strong visuals make all the difference.
2. Mobile-First Design
Over 80% of traffic comes from phones — your site should look great on mobile, not just okay.
3. Easy Navigation
Simple menus. Logical page flow. Clear buttons. The best websites don’t make you think.
4. Calls to Action
Don’t make visitors guess what to do. “Book a call,” “Get a quote,” or “Browse services” — give them a next step.
5. Personal Touch
People do business with people — not brands. Add a real photo, a short intro, or a testimonial to connect on a human level.
Final Thoughts
Web design doesn’t have to be overwhelming. I believe in building websites that are rooted in strategy, crafted with heart, and built to grow with you.
Whether you’re just getting started or ready for a redesign, I’m here to help you plant strong roots online.
Want to learn more about what I offer? Visit my Services page or Get in touch — I’d love to hear your story.